[Foodesign] Wendy's Refreshes It's Logo

After years of using its iconic pig tails girl, someone at Wendy's finally decided "Hey, let's redesign and make our logo look hip!".

With the redesign in collaboration with Tesser, we still see the iconic pigtails girl plus the blue and red combination. The biggest and most obvious change is the font which now looks more hand written compared to its traditional western serif font which has been going through slight updates since 1969.

image source: http://www.fastcodesign.com